How Meghan Markle Included a Sentimental Nod to Prince Harry—and Queen Elizabeth—in the Logo for As Ever
Meghan Markle dropped some exciting news on Monday, Feb. 17, announcing that she was changing the name of her new lifestyle brand, American Riviera Orchard to As Ever. Along with an adorable photo starring Princess Lilibet, the brand’s website also features its logo—and the design is a tribute to both the Duchess of Sussex’s home and her husband, Prince Harry.
As Ever shared its first-ever social media post on Feb. 18, with the image featuring Meghan—wearing a loose linen dress and her diamond pinky ring—pouring honey over a croissant as one of her dogs looks on.
According to trademark documents obtained by Marie Claire, the company will offer everything from cooking and gardening tools to pet accessories, stationery and other lifestyle products. Its logo features multiple layers of meaning, with the palm tree at the center honoring the Duke and Duchess of Sussex’s beloved Montecito, California home.
In the promotional photo on As Ever’s website, the duchess is seen running barefoot through her backyard with Princess Lilibet while two enormous palm trees can be seen in the distance. In a 2022 interview with the Cut, Markle noted that the palms were one of the reasons that initially drew Prince Harry to the property.
